Dooba Looby Music
David O’Reilly is a teacher from Australia. It goes without saying that, for Australian children like pretty much any others, learning multiplication tables is not a walk in the park. So he had a great idea : let’s sing them, draw them and make all this more fun. The child in me totally approved.
We first worked together on creating a logo for his company, Booda Looby Music. Then came the Times Tables project and David said : carte blanche !It resulted in an attractive yet minimalistic visual concept declined on a CD, CD cover and a folded poster with maths exercices on it that aimed to be kept and pinned on a wall.
This project was created in collaboration with Dimitris Kostinis.